Trend Tracking: What’s Next After Oud?

Back in New York City again for the Tranoi Show! It’s such an honor to be here alongside so many talented taste makers ✨ and to be one of the featured panelists to comment on the hot fragrance trend topic “what’s next after oud?”.

My longtime friend (and talented artist!) Rich Rickaby (pictured with me above) accompanied me to the show and recapped some of what I shared on the panel over on the Wallace Church & Co blog.

Here is an excerpt from his blog post:

TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. My companion for the show was friend and professional perfumer, Sherri Sebastian. Sherri was to participate in a panel discussion about trends on Saturday…

Overall, she thought the show was lovely, understated and elegant. There were highly curated collections of the hottest luxury must-haves. There were many heavy oud inspired notes – oud is the synthetic version of agarwood. Sherri spoke about how the trend will be towards more muted and resinous woody notes. Florals will become greener. The Rose trend will migrate towards violets and other vintage floral notes. The Trend panel agreed with her insights, adding that oud could become a new fragrance category.

For more of my thoughts from Tranoi via WWD, visit this post.

September 18, 2016
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