Trend Tracking: Amber Notes on the Rise

I’m honored to have one of Provision’s fine fragrances featured in the WWD article Fall Fragrance Trend: Amber Waves”and to have been invited to comment on the rising trend of Amber notes this Fall.

Amber notes are becoming more popular as retro-inspired fragrances continue to trend,” said Sherri Sebastian, a Los Angeles-based perfumer who is launching her own niche brand — Provision — this fall. She is spotlighting a trademarked ingredient called Amber Xtreme in Resonance, a star eau de parfum in the collection.”

That’s a bottle of Resonance in the bottom right hand corner of the photo.

November 22, 2016
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