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Press

OH. MY. GOD. Oprah.

Posted in Brands, Press, Provision by

My Provision Purify Deo is in this month’s (January 2017) Oprah Magazine’s “The O List”! On newsstands now! (I’m doing a happy dance of epic proportions over here). So, so honored to be featured!

“DRY IDEA We love this all-natural, paraben-free, nontoxic spray deodorant that’s made in the U.S.A. by a professional perfumer. Because sometimes you need a quick spritz of freshness when you’re on the go.” – Oprah Magazine ⠀

December 5, 2016
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Trend Tracking: Amber Notes on the Rise

I’m honored to have one of Provision’s fine fragrances featured in the WWD article Fall Fragrance Trend: Amber Waves”and to have been invited to comment on the rising trend of Amber notes this Fall.

Amber notes are becoming more popular as retro-inspired fragrances continue to trend,” said Sherri Sebastian, a Los Angeles-based perfumer who is launching her own niche brand — Provision — this fall. She is spotlighting a trademarked ingredient called Amber Xtreme in Resonance, a star eau de parfum in the collection.”

That’s a bottle of Resonance in the bottom right hand corner of the photo.

November 22, 2016
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Provision Delivers Mindful Luxury

Posted in Brands, Press, Provision by

Thank you Global Cosmetic Industry (GCI) for announcing my new collection of fine fragrances and natural, luxury personal care products. Here is an excerpt from their article:

Provision, a new personal care and beauty range, offers a grounding, meditative approach to luxury. “My dream for Provision was to create a product line that offers the ultimate experience—scents that you can’t get enough of, elegant bases with sustainable, natural, and innovative ingredients that deliver exactly what you need,” said founder Sherri Sebastian. “If my products help people to take a moment for themselves each day, my dream will be realized.”

Visit the full article to read their summaries of each of the products in the Provision collection.

November 18, 2016
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Trend Tracking: Are Synthetics the New Naturals?

Thank you WWD for featuring my perspective in your article, Synthetics Are the New Naturals at Tranoi Parfums New York“.

Here are some of my favorite excerpts:

Perfumers and retailers agree that an advertised use of synthetic ingredients is a burgeoning trend in niche fragrance. This was the sentiment expressed by some of the perfumers and retail buyers at the Tranoï Parfums show in New York earlier this week. Speaking on a panel Monday, Eric Weiser, owner of Brooklyn-based niche fragrance boutique Twisted Lily, said that customers now are curious about the unknown, and attracted to products that are futuristic-seeming in their packaging and formulations, even if that means forgoing natural ingredients. “They are more fascinated with fragrances that surpass what you traditionally think of,” said Weiser. “What does a solar eclipse smell like?”

Read more…

September 20, 2016
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Unique Wedding Touches: Custom Fragrances for Wedding Favors (via Yahoo! Beauty)

Posted in Press, Trade by
Unique Wedding Touches-Custom Fragrances for Wedding Favors-Sherri Sebastian-Perfumer

For brides-to-be who are looking for unique wedding touches, I highly recommend incorporating fragrance into your big day. And no, I’m not saying that just because I’m a perfumer (although I’ll admit that I’m biased)! Scent enhances experiences and triggers memory more than anything else, so bringing a custom fragrance into your wedding ceremony or reception will solidify the magic of the day on a deeper level and give you the opportunity to recall that magic in an instant.

Read more…

October 5, 2015
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