What an incredible way to launch Provision in Los Angeles! I LOVED the way the amazing team at Ron Robinson set up the display of the Provision collection. So elegant and full of light! Just perfect. And the mini facials with my Align face oil were a big hit, I was so happy that everyone enjoyed them and felt inspired and uplifted by the fragrances.
After pouring my heart and soul into Provision for the last two years, it feels incredible to see it launched and on display in the window of our first New York City store, Smith and Brit.
I spent months & months testing individual notes and did countless experiments to find the exact right combinations for each product. That’s why you’ll notice there’s different scents for each product as opposed to same fragrance across many categories.
Here at NY Now unveiling something new that I’ve been working on (i.e. pouring my whole heart into)! Can’t wait to share more about this with you all in the upcoming weeks!