Thank you WWD for featuring my perspective in your article, “Synthetics Are the New Naturals at Tranoi Parfums New York“.
Here are some of my favorite excerpts:
Perfumers and retailers agree that an advertised use of synthetic ingredients is a burgeoning trend in niche fragrance. This was the sentiment expressed by some of the perfumers and retail buyers at the Tranoï Parfums show in New York earlier this week. Speaking on a panel Monday, Eric Weiser, owner of Brooklyn-based niche fragrance boutique Twisted Lily, said that customers now are curious about the unknown, and attracted to products that are futuristic-seeming in their packaging and formulations, even if that means forgoing natural ingredients. “They are more fascinated with fragrances that surpass what you traditionally think of,” said Weiser. “What does a solar eclipse smell like?”
Back in New York City again for the Tranoi Show! It’s such an honor to be here alongside so many talented taste makers ✨ and to be one of the featured panelists to comment on the hot fragrance trend topic “what’s next after oud?”.
My longtime friend (and talented artist!) Rich Rickaby (pictured with me above) accompanied me to the show and recapped some of what I shared on the panel over on the Wallace Church & Co blog.
Here is an excerpt from his blog post:
TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. My companion for the show was friend and professional perfumer, Sherri Sebastian. Sherri was to participate in a panel discussion about trends on Saturday…
Overall, she thought the show was lovely, understated and elegant. There were highly curated collections of the hottest luxury must-haves. There were many heavy oud inspired notes – oud is the synthetic version of agarwood. Sherri spoke about how the trend will be towards more muted and resinous woody notes. Florals will become greener. The Rose trend will migrate towards violets and other vintage floral notes. The Trend panel agreed with her insights, adding that oud could become a new fragrance category.
For more of my thoughts from Tranoi via WWD, visit this post.
I remember it just like it was yesterday (even though it was 10 years ago already!), the hottest, stickiest of summer days and me wheeling my very first products on an old dolly through the streets of NYC to my first trade show. I had just started my business and I couldn’t wait to share my fragrances and story with all of the potential buyers that were going to be there. My optimism and energy levels were sky high and nothing was going to bring me down. Not even the worst humidity.
Coriander is a fragrance note that I like, it makes me feel refreshed and ready to take on the day.